To indicate the start of a transaction set and to assign a control number
20
CMA
Cooperative Market Agreement
Identifies the transaction set purpose and specifies the details of the cooperative agreement
Defines the agreement terms and sets specific ranges for campaign amounts
To transmit information in a free-form format, if necessary, for comment or special instruction
To identify a party by type of organization, name, and code
53
N2
Additional Name Information
To specify additional names or those longer than 35 characters in length
To specify the location of the named party
To specify the geographic place of the named party
70
PER
Administrative Communications Contact
To identify a person or office to whom administrative communications should be directed
80
ASM
Amount and Settlement Method
Defines a participant's monetary commitment and settlement method
Defines the advertising media and the related costs
Defines the agreement terms and sets specific ranges for campaign amounts
To identify a party by type of organization, name, and code
To supply information on conditions
50
PAI
Print Advertisement Information
Provides specific information about the date, size, and cost of an advertisement
To specify quantity information
To indicate the total monetary amount
To indicate the end of the transaction set and provide the count of the transmitted segments (including the beginning (ST) and ending (SE) segments)
