To provide basic product identification information
| Position | Element | Name | Type | Min/Max | Repeat | |
|---|---|---|---|---|---|---|
| 1 | 438 | U.P.C. Case Code | Rel | Alphanumeric | 12/12 | AtMax 1 |
| 2 | 766 | U.P.C./EAN Consumer Package Code | Rel | Alphanumeric | 12/12 | AtMax 1 |
| 3 | 235 | Product/Service ID Qualifier | Rel | ID | 2/2 | AtMax 1 |
| 4 | 234 | Product/Service ID | Rel | Alphanumeric | 1/48 | AtMax 1 |
| 5 | 235 | Product/Service ID Qualifier | Rel | ID | 2/2 | AtMax 1 |
| 6 | 234 | Product/Service ID | Rel | Alphanumeric | 1/48 | AtMax 1 |