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Amercian Heritage Textile Revolutionizing Operations with Zenbridge’s EDI Solution

Automated high-volume transactions in record time
emmaSleep

Executive Summary

American Heritage Textiles, a leading supplier in the home goods and textiles industry based in Shepherdsville, Kentucky, faced inefficiencies with their manual, web-based EDI system, leading to delays in high-volume transactions and challenges in onboarding trading partners. By adopting Zenbridge’s advanced EDI platform, the company automated its processes, streamlined data integration, and achieved rapid onboarding of partners like Sportsman’s Guide and Black Forest Decor. This case study explores how Zenbridge’s cost-effective, user-friendly solution empowered American Heritage Textiles to overcome operational hurdles, enhance efficiency, and position itself for scalable growth.

About American Heritage Textiles

American Heritage Textiles is a leading American home goods, textiles, and accessories company founded in 2017 by Farmer Li, Donna Sharp, and Lori Urwin-Sharp. They operate two distinct brands:

  • Donna Sharp Inc. – Established in 1981 by fifth-generation quilter Donna Sharp, this premier brand is known for its uniquely beautiful, expertly crafted quilts and quilted handbags.
  • Your Lifestyle by Donna Sharp – Created in 2017, this brand offers modern bedding collections designed for today’s younger families and their diverse lifestyle needs.

As a trusted supplier to Sportsman’s Guide, Black Forest Décor, and Radial, American Heritage Textiles combines tradition and innovation to bring high-quality home goods to customers nationwide.

Problem Statement

Before Zenbridge, American Heritage Textiles relied on a manual, web-based interface for EDI transactions that created significant operational challenges:

  • Manual Data Entry : The web interface required labor-intensive manual input, increasing the risk of errors and slowing down workflows especially during peak seasons.
  • Delays in High-Volume Transactions : The system struggled to handle large transaction volumes, creating potential shipment and invoicing delays that impacted order fulfillment and customer satisfaction.
  • Complex Onboarding : Onboarding new trading partners was a time-consuming and cumbersome process, hindering the company’s ability to scale efficiently.
  • Cost Inefficiencies : The existing system lacked cost-effectiveness, straining the company’s resources as it sought to expand its market presence.

These challenges threatened American Heritage Textiles’ ability to meet retailer demands and maintain its reputation for reliability and quality. The company needed a modern, automated EDI platform that could integrate with their internal systems— all without breaking the budget.

Goals

To address these issues, American Heritage Textiles defined clear objectives for their EDI transformation:

  • Automation and Integration – Streamline data flow into their internal systems to eliminate manual processes and improve efficiency.
  • Rapid Onboarding – Enable seamless and swift integration of new trading partners to support business growth.
  • High-Volume Reliability – Ensure the system can handle high transaction volumes without delays or disruptions.
  • Cost-Effectiveness – Implement a solution that delivers high value while aligning with budget constraints.

Zenbridge Custom API Integration Solutions

American Heritage Textiles integrated Zenbridge directly into their internal system via APIs, enabling real-time data exchange without manual steps.

Key Features delivered:

1. API-Driven Integration:

Zenbridge’s API capabilities enabled direct connectivity between American Heritage Textiles’ internal systems and their trading partners, automating data exchange and eliminating manual entry.

2. Real-Time Transaction Visibility:

The platform provided intuitive dashboards for monitoring all incoming and outgoing EDI transactions. These dashboards offered detailed insights, including error notifications with clear explanations, enabling quick resolution of issues.

3. Streamlined Onboarding:

Using pre-built connectors and an optimized onboarding process, Zenbridge reduced partner onboarding timelines dramatically, bringing Sportsman’s Guide live in just a few weeks.

4. Scalable Performance:

Built to handle seasonal order spikes, the Zenbridge platform processes large transaction volumes without delays, keeping business running smoothly during peak periods.

5. Cost-Effective Design:

The platform delivered enterprise-level functionality at a price point that aligned with the company’s financial goals, ensuring high return on investment.

Zenbridge’s solution was designed to be scalable, user-friendly, and adaptable, making it an ideal fit for American Heritage Textiles’ dynamic operational needs.

Implementation

The implementation of Zenbridge’s EDI platform was executed in phases, tailored to the needs of American Heritage Textiles’ trading partners:

  • Sportsman’s Guide – Zenbridge’s team collaborated closely with the retailer to align data formats and ensure seamless data flow, resulting in a successful integration.
  • Black Forest Decor – Zenbridge’s flexible platform and dedicated support enabled successful integration, accommodating the retailer’s complex requirements, including customized transaction workflows.
  • Radial – The integration process is live, demonstrating adaptability to partner-specific needs and ensuring a smooth go-live experience.

Challenges during implementation included aligning data standards across diverse trading partners and training staff on the new system. Zenbridge addressed these by providing comprehensive support, including detailed documentation, training sessions, and a responsive help desk that resolved queries promptly. The phased approach ensured minimal disruption to ongoing operations while transitioning to the new system. 

Zenbridge’s EDI as API platform offered an experience that drastically transformed the method of exchanging data among American Heritage Textiles and their trading partners.

Results

Zenbridge’s EDI solution delivered transformative outcomes for American Heritage Textiles:

1. Seamless Onboarding:

Trading partners were onboarded faster with custom API integrations, enabling the company to expand its retailer network efficiently.

2. Full Automation:

Manual processes were eliminated, with API integration ensuring smooth, error-free data exchange between systems.

3. Reliable High-Volume Processing:

The platform handled high transaction volumes without delays, improving order fulfillment times and strengthening retailer relationships.

4. Responsive Support:

Zenbridge’s support team addressed concerns and queries with rapid response time, ensuring uninterrupted operations and high customer satisfaction.

5. Cost Savings:

The solution proved highly cost-effective, boosting enterprise-grade functionality at a fraction of the cost of competing platforms, maximizing value for American Heritage Textiles.

6. Strengthened Retail Relationships:

Faster, more reliable transaction processing improved vendor ratings and built stronger trust with retail partners.

These results not only resolved the company’s immediate challenges but also positioned it for long-term growth by enhancing operational agility and scalability

Conclusion

By partnering with Zenbridge, American Heritage Textiles revolutionized its EDI operations, overcoming the limitations of its manual, web-based system. The automation, rapid onboarding, and reliable performance delivered by Zenbridge’s platform enabled the company to meet the demands of their major retailers (Sportsman’s Guide, Black Forest Decor and Radial) while maintaining cost-effectiveness.

This case study demonstrates the power of innovative EDI solutions in driving operational excellence and supporting business growth. American Heritage Textiles now stands better equipped to expand its market presence and continue its mission of delivering quality, authentic home goods that foster love and togetherness. 

Testimonial

“Zenbridge has transformed the way we manage EDI. We’ve eliminated delays, improved accuracy, and onboarded partners faster than ever before — all while reducing costs.”
- American Heritage Textiles Team

For businesses looking to modernize their EDI operations, explore our diverse solutions at zenbridge.io and schedule a demo to learn more about Zenbridge.

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