Craftie Fox - Optimising Inventory Management with Shopify-EDI Automation
Integrated swiftly and tackled all their EDI complexities with no-downtime
craftieFox

Overview

This case study details how Craftie Fox, a prominent toy manufacturer, optimised its inventory management processes through a sophisticated Shopify-EDI integration provided by Zenbridge. The goal of this project was to enable Craftie Fox's operations team to manage orders and inventory information efficiently by integrating with Target’s EDI requirements. By leveraging Zenbridge's Shopify-EDI tools, Craftie Fox seamlessly transferred EDI transaction data into Shopify, enabling a streamlined process where the manufacturer now handles all Target orders directly through Shopify without requiring manual interaction with the EDI back-end.

Introduction

Craftie Fox, a U.S.-based toy manufacturer, discovered from its market partner, Target, the necessity for an EDI workflow to facilitate business transactions.

  • Real-time inventory updates to Target with each new online order.
  • Notifications to Target upon order dispatch.
  • Automatic marking of payments as paid on Shopify for orders placed through Target.

The manufacturer sought an efficient, integrated solution that minimised the operational burden on its team while providing comprehensive EDI understanding and training.

Challenges
1. EDI Intricacies
The manufacturer’s internal operations team lacked expertise in EDI. This deficiency posed a challenge in understanding Target’s transactional needs and navigating the complexities of the EDI process, risking delays in business operations.
2. Customization Needs
Craftie Fox required extensive automation between Shopify and Target’s online portal to enhance its bookkeeping processes. The rigid nature of traditional EDI services made it seem improbable to achieve the desired level of customization.
Solutions
1. All-inclusive Service
Zenbridge’s all-inclusive service model appealed to Craftie Fox, providing comprehensive integration, premium support and training without additional costs. This approach presented a high return on investment compared to other EDI solutions, leading Craftie Fox to delegate its EDI responsibilities to Zenbridge.
2. Understanding EDI
Utilising Zenbridge's tailored connectors, Craftie Fox configured webhooks in Shopify to automate various EDI processes. This included updating the payment status to Paid upon receiving an order from Target and automating the dispatch of order acknowledgments, inventory updates and shipment statuses. The integration allowed for a smooth flow of transactions between Shopify and Target, enhancing operational efficiency.
3. Automated Workflows
Despite the retailer's EDI specifications, several carriers were reluctant to comply, causing friction in data standardization. Initially refraining from intervening in the existing integration program, the retailer and its suppliers faced complications in data interpretation and incurred significant chargebacks as a result, prompting a need for action.
Results
1. Solid Investments
Craftie Fox's decision to leverage Zenbridge’s managed service facilitated a rapid EDI integration, saving both time and resources compared to building an in-house solution or engaging with traditional EDI services. The automated workflow enabled the manufacturer to achieve high profit margins on sales by streamlining order and inventory management processes.
2. Gained EDI Expertise
Within a week, Craftie Fox’s operations team acquired essential EDI knowledge. They gained proficiency in handling EDI documents, validating transactions and testing connections. This newfound expertise prepared the manufacturer for future interactions with new trading partners, supporting continued business growth in a connected marketplace
3. Easy Transactions Workflow
Zenbridge enabled Craftie Fox to complete the Shopify-EDI integration in just 21 days. The manufacturer now efficiently manages transactions with Target directly through its Shopify dashboard, eliminating the need for manual EDI document handling. Zenbridge's management of the EDI back-end ensures secure and automated transactions, including real-time inventory updates reflecting on Target’s portal, enhancing customer experience.
4. Fastest Integration Timeline: 3 Weeks
The Shopify-EDI integration for Craftie Fox was completed within a remarkably efficient timeframe of just three weeks. This swift turnaround was made possible due to Zenbridge’s pre-configured connectors and highly adaptable API-driven solutions, tailored to meet the unique demands of both Craftie Fox and Target’s EDI specifications
From the outset, Zenbridge’s team worked closely with Craftie Fox’s operations staff, ensuring a smooth and collaborative integration process. During the first week, Zenbridge focused on understanding the manufacturer’s business requirements, customising the EDI configurations and conducting initial testing to validate the connections with Shopify and Target’s systems.
The second week involved intensive training sessions, where Zenbridge’s business analysts provided hands-on demonstrations to Craftie Fox’s team. These sessions covered key EDI workflows, explaining how Shopify’s dashboard would reflect inbound and outbound transactions such as purchase orders, inventory updates and shipping notices. Craftie Fox’s operations team quickly gained proficiency in handling these processes
By the third week, Zenbridge completed end-to-end testing of the automated workflows, fine-tuning any remaining details to ensure full compliance with Target’s EDI requirements. After confirming that all EDI transactions were functioning seamlessly between Shopify and Target, the integration was officially launched.
This rapid and efficient implementation not only saved Craftie Fox considerable time and resources but also enabled them to capitalise on the benefits of automated EDI workflows without experiencing operational delays. With the integration completed in just 21 days, Craftie Fox was able to focus on scaling its business and maintaining smooth interactions with Target and other trading partners.
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EDI integration

Less than 2 months.

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End-to-end connection testing

Less than a week.

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End-to-end Implementation

Less than a month.

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