Overview
Emma Sleep GmbH, Europe’s leading sleep solutions manufacturer, partnered with Zenbridge to modernize its Electronic Data Interchange (EDI) operations. Facing challenges in transitioning from a legacy ERP system to a new platform, Emma sought a reliable solution to streamline its order-to-cash processes, achieve real-time integration with retail partners, and meet business objectives efficiently. This case study explores how Zenbridge enabled Emma Sleep to overcome these challenges and achieve seamless retail integration.
About Emma Sleep GmbH and Their EDI Needs
Based in Frankfurt, Germany, Emma Sleep GmbH is Europe’s fastest-growing sleep solutions company, renowned for its award-winning products, including mattresses, pillows, beds, and mattress protectors. With accolades like Europe’s Most Awarded Mattress (2019) and Australia CHOICE® Top Mattress (2020-2022), Emma Sleep dominates the European mattress market.
To sustain its market leadership, Emma recognized the importance of EDI in connecting with retail partners, enabling real-time order capture, reducing processing time, and delivering timely dispatch notifications. However, their legacy ERP system presented scalability challenges, necessitating a seamless transition to a more advanced system.
Project Objectives and Challenges
The core goal of the project was to migrate Emma Sleep’s EDI processes to a new ERP system while maintaining uninterrupted operations.
- Seamless Integration: Connect with 15+ retail partners, with plans for additional integrations.
- Custom EDI Specifications: Support non-standard formats, including custom CSV files, for specific partners.
- Real-Time Validation: Ensure accurate data exchange and address any issues promptly.
- Efficient Migration: Transition EDI processes without operational disruption.
Emma Sleep required a partner with expertise in handling complex integrations and accommodating customized EDI formats.
Zenbridge’s Role in EDI Migration
Zenbridge played a pivotal role in enabling a smooth ERP migration and optimizing Emma Sleep’s EDI operations. By delivering tailored solutions, Zenbridge ensured efficient order management, from receiving retail orders to sending confirmations, dispatch notifications, and invoices.
- Custom Format Support: Zenbridge facilitated integrations using EDIFACT and custom CSV formats, ensuring compliance with each retailer’s requirements.
- Collaborative Development: Partnered with Emma’s engineering team to validate and customize data formats.
- Proactive Support: Provided real-time validation and issue resolution during integration.
- Scalable Solutions: Enabled seamless onboarding of additional retail partners without disrupting existing operations.
- Conducted detailed assessments to define project scope and timelines accurately.
- Offered precise visibility into custom development needs.
- Maintained responsive communication with Emma’s engineering team.
- Quickly resolved technical queries to ensure uninterrupted progress.
- Managed technical configurations and testing to guarantee smooth transitions during go-live launches.
- Successfully integrated diverse EDI formats, including complex custom CSV specifications.
- Delivered multiple go-live launches within tight deadlines, minimizing downtime.
- Enhanced Retail Integration: Seamless onboarding of 15 retail partners, with more integrations in progress.
- Real-Time Compliance: Accurate adherence to EDI standards for outbound transactions.
- Accelerated Timelines: Faster go-live launches, reducing setup time from hours to minutes.
- Cost Savings: Eliminated infrastructure maintenance costs and reduced customization complexities.
- Improved Efficiency: Streamlined order-to-cash processes and enhanced supply chain agility.
Emma Sleep saw substantial cost savings by eliminating the need for maintaining infrastructure and reducing customization requirements, all while gaining valuable technical and operational expertise from Zenbride’s team.
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